Promoting the Use of Reusable Coffee Cups through Environmental Messaging, the Provision of Alternatives and Financial Incentives

نویسندگان

  • Wouter Poortinga
  • Louise Whitaker
چکیده

It is estimated that 2.5–10 bn disposable coffee cups are used every year in the U.K. Most of these cups end up in landfill or as litter, as the majority of poly-coated paper cups are not recyclable or not recycled. Here, we report on a field experiment that was conducted at twelve university and business sites to examine whether the use of reusable cups can be promoted through easily implementable measures. The study found that both environmental messaging and the provision of alternatives increased the use of reusable cups. While a charge on disposable cups increased their use as well, a discount on reusable cups did not. The effects for the individual measures were modest, but additive, meaning that the greatest behavioural change was achieved with a combination of measures. None of the measures negatively impacted the total number of hot drink sales. One university continued with the charge after the experiment had finished and distributed more reusable cups for free among their students. This boosted the use of reusable cups up to 33.7% across three cafés. This shows that a charge in combination with the provision of alternatives can increase the use of reusable cups substantially in the long term.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Designing a Model and Explaining Persuasion Techniques in Disclosure Financial Reports by Companies with Job Acquisition Incentives Bias CEO

Increasing the regulatory environment and expanding the scope of the regulatory standards for financial reporting has, over the past few years, reduced the cost of representation and information asymmetry and increased the level of corporate disclosure of corporate financial statements. But one of the endogenous dimensions of quality that prevents the disclosure of financial statements is a mat...

متن کامل

Reusable and Disposable Cups: An Energy-Based Evaluation

A group of five different types of reusable and disposable hot drink cups have been analyzed in detail with respect to their overall energy costs during fabrication and use. Electricity generating methods and efficiencies have been found to be key factors in the primary energy consumption for the washing of reusable cups and a less important factor in cup fabrication. In Canada or the United St...

متن کامل

Take the Money and Run: The Challenges of Designing and Evaluating Financial Incentives in Healthcare; Comment on “Paying for Performance in Healthcare Organisations”

Many countries are turning their attention to the use of explicit financial incentives to drive desired improvements in healthcare performance. However, we have only a weak evidence-base to inform policy in this area. The research challenge is to generate robust evidence on what financial incentives work, under what circumstances, for whom and with what intended and unintended consequences.

متن کامل

Integrated solid waste management in megacities

Rapid urbanization and industrialization, population growth and economic growth in developing countries make management of municipal solid waste more complex comparing with developed countries. Furthermore, the conventional municipal solid waste management approach often is reductionists, not tailored to handle complexity. Therefore, the need to a comprehensive and multi-disciplinary approach r...

متن کامل

Facility arrangements, food safety, and the environmental performance of disposable and reusable cups

Conventional disposable cups, made of fossil-based plastic or paper with inner lining of fossil-based plastic, are typically associated with an unnecessary use of scarce resources and a superfluous production of waste. An alternative has become available in disposable cups from bio-based and biodegradable materials, so-called biocups, made from bioplastic or paper with inner lining of bioplasti...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2018